Above: Picazzo's Organic Italian Kitchen (click image to view larger)
Deciding where to go for dinner isn't as easy as it used to be in Oro Valley.
A half-dozen or so new eateries recently opened in the town or are expected to do so over the next few months.
The restaurant boom follows years of heavy growth in the municipality, which has morphed from a mecca for senior citizens into a haven for higher-income families.
The number of households in Oro Valley has soared from about 12,000 to 21,000 over the last decade or so, said town spokeswoman Mary Davis.
The average age has dropped from 65 to 45 and median family income was $67,563 - compared to $44,446 in Tucson - in the last census in 2000.
"We used to be a retirement community," said Davis. When it came to dining out, "there weren't a lot of options."
Now, restaurants "are going where the critical mass is," she said.
Besides providing more choice for diners, she added, the eateries also are creating scores of jobs.
Picazzo's Organic Italian Kitchen opened last month at 7850 N. Oracle Road. The Arizona chain chose Oro Valley as its 11th location because it saw a chance to fill a void in the market, said general manager Amber Hughes.
"Oro Valley has little to no places to dine out," said Hughes. The firm also hopes to capture business from nearby Tucson.
When Arizona's newest In-N-Out Burger opened June 9 at Oro Valley Marketplace, 11895 N. Oracle Road, some hungry patrons lined up four hours early to be among the first in the door.
"Oro Valley was appealing to us because it is a growing, vibrant community, and we are excited to be in a shopping center that attracts a lot of business," said Carl Van Fleet, vice president of planning and development at the burger chain's headquarters in Irvine, Calif.
In-N-Out is one of several new eateries at the southwest corner of North Oracle and East Tangerine roads, which also is home to an Olive Garden and a Red Lobster.
A Mexican place, San Carlos Grill, is expected to open soon, as is The Keg Steakhouse and Bar.
A few miles away, McDonald's famed golden arches are coming to Rooney Ranch at the corner of North First Avenue and North Oracle Road.
And a frozen-yogurt franchise is about to open on North Oracle Road near West Ina Road.
Orange Leaf Frozen Yogurt, a self-serve store featuring fresh fruit, nuts and other toppings, is run by the family that runs Tucson's El Charro cafes.
Rene Fritts, a mother of two teens who lives 10 minutes from the new In-N-Out Burger, welcomes the new dining choices.
"We've been needing some new places out here," she said. "As far as I'm concerned, it's fantastic."
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(Oro Valley is the very nice suburb north of Tucson where our
rental condo is located)